Think Pashley Bicycles in Stratford on Avon in Warwickshire and you’re probably thinking of elegant design, functionality and a hundred year history.
But while the company does and continues to make stylish and coveted leisure bicycles, its latest mission is to encourage businesses to swop out delivery vans for delivery bikes.
Pashley Bicycles spotted a gap in the market as towns and cities across the UK moved towards car and van free zones but kept and built more cycleways.
This meant many businesses have to think of a new way of getting their goods delivered and that’s where Pashley comes in.
Adrian Williams, chairman of Pashley Bicycles says the company is constantly innovating – including a wifi connected bike hire scheme for the Midlands. Adrian tells us more on this episode of From the Midlands.
For more information on Pashley Bicycles https://www.pashley.co.uk/